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 på DanskDenmark has a great tradition in fairy tale writing. You have heard of Hans Christian Andersen. The present-day artist, Asbjorn Lonvig, is renowned worldwide as a designer, illustrator, storyteller and fairy tale writer. LONVIG by MINYMO is a high quality organic kids' clothing brand based on Asbjorn Lonvig's fairy tales. |
5 - 8 February 2009:
Copenhagen Fashion Fair,
CIFFKIDs. See CIFF
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Article for the press |
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In Aarhus, Denmark at Café Slabberas on 6 September 2008.
Today my destination was Aarhus. At Café Slabberas, 26 Frederiksgade in Aarhus at 10 a.m. It was early in the morning. I was preparing myself for the event. My wife rushed into the gallery where I was - she had heard some "voices". Calm down, calm down - it is nothing but me practicing - reading out loud the fairy tale "Lucca and Sam in the Zoo...".
After a couple of rehearsals I was confident.
At Café Slabberas I was welcomed by beautiful ladies. A computer with fast internet was ready. Everything was ready.
Depending on what happened, I had 3 possibilities. Reading out loud, signing the mini poster "9 Bernhards" and showing www.LONVIG-by-MINYMO.com on the internet.
I contacted the parents, wrote the name of their child down at the left and signed down to the right. This was the perfect way to enter a conversation, and when I told that the new kids' clothing brand LONVIG by MINYMO was based on my fairy tales and fairy tale character - a very positive contact was established. And I probably talked, and talked, and talked...
For a start the computer was used - but it was not necessary to pass the message.
I talked to a Chinese, I talked to a German, I talked to one from Greenland and one from my home city Hedensted. I talked to one from Frederikshavn and a lot from Aarhus. Among the people from Aarhus there was one from a kindergarten.
I asked all of them to take a closer look at the wonderful kids' clothing in the LONVIG by MINYMO line. I asked them to go home and read out loud my fairy tales on the web site. I asked them to take a closer look at the web site with its book shop, shoe shop, poster shops, clock shop, fairy tale theatre, jigsaw puzzle games etc. For a star I talked to people entering the second floor. Later I went down into the outdoor Café Slabberas to ensure that all visitors got a poster for their children.
I talked to a granddad - he was an IT nerd - I showed the fairy tale theatre to him. This granddad had 3 grand kids and there is no doubt that he soon has built fairy tale theatres for them.
A young lady, she was called Karin, she owned a poster store at Sct. Clemens Torv not far away. She loved Bernhard. I have sent an e-mail to her and we will see what happens.
Only one "9 Bernhards" mini poster was left at closing time. At 4 p.m. The last poster was dedicated Tristan and his parents. But they did not show up. I'll see to that Tristan gets his poster.
I had talked to people since 10 a.m. - interrupted only by a wonderful brunch, which Café Slabberas served. And then an unknown number of espressos and café americanos during the day. I was tired but very happy, that my message was passed so very easily. When you do such things - and especially if you are a little aggressive - you might have a negative response from some. Not
one responded negatively - everybody was happy and thanked me for
doing it...
Asbjorn Lonvig Lille Fejringhus 43 Fejringhusvej 8722 Hedensted Denmark
+45 7589 0477
And now I am very excited to hear the response from the 58 image projector show with Beatles music on church organ which started on 29 August 2008. It has been shown every night at 9 p.m. during the Aarhus Festival. The Aarhus Festival ends 7 September 2008.
Click
on icons above to download in high resolution. |
Signing of mini poster "9
Bernhards" was a hit. This was what I spent most of the time doing
this 6 September 2008 in Aarhus. 
Press release prior to Copenhagen International Fashion Fair (CIFF)
at the Bella Center 7. - 10. August 2008
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August 2008 LONVIG by MINYMO´s Spring 2009 Collection
Sleep-Sheep loves Rome. You know, Rome in Italy. One day he wanted to see the Coliseum, the Roman Forum, the Trevi Fountain, the Spanish Stairs, and the National Museum of Rome. After having seen the Coliseum, of course he had a nap. After having seen the Trevi Fountain, of course, he had a nap. After having seen the Spanish Stairs, of course, he had a nap. Then he went to the National Museum of Rome - in Italian it has the very long name Museo Nazionale Romano Palazzo Massimo Alle Terme. It had Roman coins, busts of Roman Emperors, and lots of large sculptures of Roman Gods and Goddesses. After having seen Roman coins, Sleep-Sheep had a nap of course. After having seen busts of Roman Emperors, of course, Sleep-Sheep had a nap. After having seen large sculptures of Roman Gods and Goddesses, of course, Sleep-Sheep had a nap. Last of all, Sleep-Sheep saw the beautiful mosaics from Roman houses. Sleep-Sheep was wide awake. He stared at the mosaic from Casale di San Basilio at Via Nomentana in Rome, which was 2000 years old. Sleep-Sheep just loved it. For a long time he just looked at the gorgeous colors.  (Click on image
and download a larger image)
Of course he fell asleep. He was fast asleep. And he dreamt. A wonderful dream it was. He dreamt he had become ecological. He dreamt he was the same colors as the mosaic from Casale di San Basilio. He dreamt he had become spring-turquoise. He dreamt he had become spring-beige. He dreamt he had become spring-yellow. He dreamt he had become spring-brown. A wonderful dream. If you go to the National Museum of Rome you can see Sleep-Sheep still standing there dreaming his wonderful dream.
Children even can built their own doll's theater based on Asbjorn Lonvig's instructions - see "Fairy Tale Theater". LONVIG by MINYMO is a UNICEF partner and thereby support the work of UNICEF. 2% of the profit is donated to UNICEF. Download this press release as a Word Document. Download the mosaic image in jpg. |
Press release prior to Copenhagen International Fashion Fair (CIFF)
at the Bella Center 7. - 10. February 2008
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January 2008 No
Culture gabs among Children…... Storytelling
and fairy tales are well-known concepts, but storytelling and fairy
tales as
basis for a new ecological brand of children’s wear is new. LONVIG by
MINYMO is
based on the multi-artist Asbjorn Lonvig’s colorful fairy tales and
their
whimsical and funny characters. Today
the fairy tales are translated into 15
languages – Danish, Swedish, Finnish, English, Italian, German, Dutch,
French,
Spanish, Portuguese,
Persian,
Hebrew, Arabic, Chinese and Japanese and the fairy tales are available
for
everyone on LONVIG by MINYMO’s web site, www.lonvig-by-minymo.com,
here all
the children can get their own book or coloring book for free. “Right
now a Palestinian boy is reading in
Arabic the very same fairy tale as an Israeli girl is reading in
Hebrew. A
lovely thought that there is no culture gab among children”, says
Asbjorn Lonvig
and goes on, “It is our wish that the children’s wear from LONVIG by
MINYMO in
time will become a contributing factor to mutual understanding between
the
cultures. Asbjorn
Lonvig´s overall purpose with his fairy
tales is to tell short curious stories with common validity. Stories,
which can
be read by children all over the world and Asbjorn Lonvig illustrates
his fairy
tales by himself. “The illustrations are as important as the actual
fairy tale,
because the curiosity of the characters has the intention to create
hope and
joy of life”, says Asbjorn Lonvig and goes on “It is natural for LONVIG
by
MINYMO to be UNICEF partner and thereby support the work of UNICEF. 2%
of the
profit is donated to UNICEF.
We are so proud to inform you that Asbjorn
Lonvig will be available for the press during the fair. |
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Møller
& Co Group A/S
30 Jyllandsgade
DK-6400
Sønderborg
Denmark
Press: Product Manager Tina Hejlesen Tel. 73 12 56 30 Mobile 21777232 tina.hejlesen@mco.dk www.mco.dk |
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