MASTERCLASS in Asbjorn Lonvig Storytelling Concept.   by Asbjorn Lonvig, artist/designer
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 Language: Danish   What is "Asbjorn Lonvig Storytelling Concept"? As storytelling became a hit I understood that the optimal way of  communicating important messages pedagogically was the combination of art works in colorful simplicity and subtle and ingenious stories,   addressing people's feelings not their common sense.  Or you can say a combination of the storytelling picture and the metaphorical story presented pedagogically.  I create an artwork, a figure, a person, an animal or something else.  And off we go. In close cooperation with the customer. See Asbjorn Lonvig Storytelling Concept.   I will form a group of 10 students/participants. The typical student/participant is a decision maker that is responsible for strategies and thus has the responsibility of the use of these tools on an executive level.   I have experienced that projects have great inspirational impact on each other. I will introduce the group to art and design. I will introduce the group to my storytelling concept. Every member of the group tells a story about themselves, their company, organization etc. pointing out keywords describing the corporate values of the company. Each member of the group decides in cooperation with me what kind of research is needed. Each member decides what kind of art work and story he or she wants to create. In cooperation with me they start the creative process. If a computer is needed for illustration purposes, for internet publication desk top specialists are hired from outside.   The goals for the masterclass are very ambitious: Each member creates in close cooperation with me an art work or series of artworks and a story to their company, organization etc. that communicates a message which is important to the company, organization etc. (ex. values and goals) to a defined group of people. (ex. employees, customers, partners, members of the board etc.)   During the masterclass I will  in cooperation with the group arrange inspirational tours to beautiful places, museums, theaters, spectacular companies etc. etc. During the masterclass I will do whatever is in my power to inspire the students/participants and work hard as a catalyst for the group.      Ask: lonvig@mail.dk  

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