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The Wind-Mill
Ballet
 by Asbjorn Lonvig, artist/designer
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 In New York you have the famous New York City Ballet.
In Boston you have the Boston Ballet.
In Moscow you have the Bolshoi Theatre and the Bolshoi Ballet.
In Denmark
we have the Wind-Mill ballet
and the Wind-Mill Theatre.

 

The two great stars of the Wind-Mill ballet....Storytelling in kommunicating the values of a company in a short story. By designer and storyteller Asbjorn Lonvig, Denmark.
The two great stars of the ballet.


....practicing. It is hard work to become a skillful solo dancer....Storytelling in kommunicating the values of a company in a short story. By designer and storyteller Asbjorn Lonvig, Denmark.
Practicing alone.
It is hard work to become a skillful solo dancer.


....practicing together. It is hard work to become a skillful ensemble dancer...Storytelling in kommunicating the values of a company in a short story. By designer and storyteller Asbjorn Lonvig, Denmark.
Practicing together in a jump called "grand jeté".
It is hard work to become a skillful ensemble dancer.


He sure is skillful....Storytelling in kommunicating the values of a company in a short story. By designer and storyteller Asbjorn Lonvig, Denmark.
Performing as a solo dancer.
He sure is skillful.


They sure are skillful....Storytelling in kommunicating the values of a company in a short story. By designer and storyteller Asbjorn Lonvig, Denmark.
Performing together as ensemble dancers.
They sure are skillful.


There is an appreciative audience in the Wind-Mill Theatre - this night too. ...Storytelling in kommunicating the values of a company in a short story. By designer and storyteller Asbjorn Lonvig, Denmark.
There is an appreciative audience in the Wind-Mill Theatre - this night too.
Applauding. Cheering. Shouting. Whistling.
An ever ongoing alternation between intense silence and noisy response from the audience.
The success of a ballet performance depends on
the interaction between the dancers and the audience.
Over the years - more than 20 years - management of the ballet and the dancers have achieved a deep insight in the wishes and needs of the audience.


Management the CEO and the chief accountant and the dancers know about sound business practice....Storytelling in kommunicating the values of a company in a short story. By designer and storyteller Asbjorn Lonvig, Denmark.
Management
the CEO and the chief accountant
and the dancers know about sound business practice.

Tonight the theatre was fully booked.

 A ballet however needs to renew itself.
To stay in the market, to attract new spectators.
 
A ballet however needs to renew itself. In this performance the dancers show something new. An innovation never shown by any other ballet company in the world....Storytelling in kommunicating the values of a company in a short story. By designer and storyteller Asbjorn Lonvig, Denmark.
In this performance the dancers show something new.
An innovation never shown by any other ballet company in the world.
"Sur la tête, pied au pied, pied à la main, main à la main".

The press is excited.
It is important to the Wind-Mill Ballet to expose themselves.
Continuously to inform about ballet.
To tell the audience and other ballet enthusiasts in the world
that the Wind-Mill Ballet has the skills, knowledge and reliability to compete with
New York City Ballet and Bolshoi in Moscow.

Part of this exposure is this theatre poster.


It is important to the Wind-Mill Ballet to expose themselves. This poster exposes the Wind-Mill ballet....Storytelling in kommunicating the values of a company in a short story. By designer and storyteller Asbjorn Lonvig, Denmark.
August Bournonville is one of the world's most famous choreographs.
He is on a level with choreographers as Balanchine, Fokin,
Diaghilev, Nijinsky etc.
He was Danish.
He was born in 1805.

He was the ballet master and stage director at Copenhagen's Royal Theatre.


Anne Marie Vessel Schlüter, head of the Ballet School of the Royal Danish Ballet, once said:

"August Bournonville had a natural feeling for choreography and step combinations.
With its
light and unstrained stream of movement
his dance is unique.  
When you teach the style it is important to underline the
natural and effortless grace...."*

A windmill has a light and unstrained stream of movement and it has a
natural and effortless grace.
 Windmills perform a ballet.
Choreographed by Bournonville.
 In his choregraphical credo
Bournonville said:
"The Dance can, with the aid of music, rise to the heights of poetry"
.
*

Then.
The music of the wind rises the performance of a windmill to poetry.
*



see the poetry before exit...Storytelling in kommunicating the values of a company in a short story. By designer and storyteller Asbjorn Lonvig, Denmark.


As the audience left the theatre a man said:
"I never thought that I could become a ballet fan
- I have innovated myself".

His wife who was already a ballet fan with great knowledge on ballet replied:
"We need not go to New York or Moscow to enjoy
a highly professional and international ballet.
We have the Wind-Mill ballet.
"





PS:
Companies like The Wind-Mill Ballet and The Wind-Mill Theatre need skillful and reliable employees, in this case managers and dancers, that solely and together can make an outstanding  and innovative performance. Then customers - the audience - will return back and new spectators will be attracted.





Notes

*) http://www.bournonville.com about Style and Biography - Bournonville's Credo.

      Permission given on 4 May 2003 by project director Henrik Emmer, Bournonville.com

*)
When you add Jean Michel Jarre's music to the performance of windmills in the middle of
     nowhere, spectators at Jean Michel Jarre AERO event can witness that feeling of rising the performance of
     a windmill to poetry.



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