The Full Press Release
Asbjorn Lonvig, 2010, Inks on canvas/Archival Inks on cotton,
84 x 59,4 cm (33.1” x 23.4”), edition 210
Click on "South African Joy" below
and download a high resolution image for press coverage.
A South African Art Publisher MMX Art in Cape Town
Art alias 2010 International Fine Art is licensed to use the phrase
“Official Licensed Products of the 2010 FIFA World Cup™” by FIFA.
5 artists from each of the 32 qualifying countries to 2010
FIFA World Cup South Africa™
were selected to participate in the 2010 International Fine Art project
and form the 2010 International Fine Art Collection.
After signing a contract I got the “Artistic Brief” from 2010
International Fine Art:
“The world is coming home to Africa, the cradle of humankind, the site
where the story of our species started. It is – in
essence – the home of all humanity.
It is also the location for the greatest sporting event in the world –
the 2010 FIFA World CupTM – the first time in its history that the tournament has
been staged in Africa.
artwork must bring together the elements of this African heritage and
fuse it with the energy and excitement of the World Cup, the heights of
athletic excellence, the favor of football enthusiasts, and pride of
your country’s participation in the tournament.
The original must
incorporate at least an element of football in order to celebrate this
extraordinary event being brought to African soil.”
The symbolism of "South
African Joy" by Asbjorn Lonvig
The Acacia tree and the Baobab Tree are significant trees
in South Africa.
I am looking for my inner eye giraffes
eating the leaves of an Acacia tree.
The South African Savannah in the East, the bush and dessert in the
West are the domicile of a lot of exotic animals such as Zebras, Flamingos, Elephants,
Lions, Penguins, and Giraffes.
To me the most outstanding of them is the Giraffe.
In “South African Joy” symbolized by a giraffe skin.
The sun is important to all of us.
In most of South Africa there is subtropical climate witch has an
impact on everything.
On nature as well as on people’s conduct and behavior.
From maps we know the shape of the African Continent.
From the name we can guess where South Africa is, but I did not know
exact shape of South Africa on beforehand.
FIFA World Cup stadiums in South Africa are scattered around the
stadiums are in Cape Town, Durban, Johannesburg, Bloemfontein, Port
Elizabeth, Nelspruit, Polokwane, Rustenburg, and Pretoria.
a very short time – when the FIFA World Cup has started - the world
will recognize the shape and the colors of the Republic of South
Red symbolizes the struggle for freedom.
Black and White the different peoples of South Africa.
Yellow the country's mineral wealth.
And green and blue symbolize the country’s fertility and its
magnificent scenery and wildlife.
Tutu – you know, the former archbishop who is always talking and always
smiling – called South Africa’s people the Rainbow Nation.
That was because of the country's wonderfully diverse, colourful, and
utterly unique society.
Furthermore, South Africa’s National Motto is "Unity in Diversity".
I know about an explorer that drew in his car down through the African
continent from the Strait of Gibraltar to
South Africa. He told that everywhere kids were playing soccer.To
accommodate all the soccer playing children the soccer field is a
double field. Double Soccer is the name of the game.There are 4 goals.
Two balls in different colors.I have established a Facebook group to
form the exact rules. “Help making the
Double Soccer rules: As a point of departure I have mentioned a few
keywords to the Facebook group members: Fun, fast, exhausting, tactics,
strategy, chess, exciting to look at, appealing to electronic medias”.
imaginative kids of Africa will probably some day amuse themselves by
playing double soccer. You may percept many different run
“South African Joy” – run patterns of players’ movements as you will
see them on the stadiums of South Africa. Zigzag, forth and back
Stepping up the stairs – maybe reaching fame.
Some day an African nation might win the FIFA World Cup™.
Sales - the 2010
International Fine Art Collection
The 2010 International Fine Art Collection
consists of 160 motifs.
All of them are fore sale – as you might have calculated there are only
210 of each motif.
The art prints are printed on Hahnemühle Museum Etching 350gsm
paper using pigment based archival inks.
They are sold on a first come first served principle – so, HURRY UP!!!!
Asbjorn Lonvig, artist
are a citizen in Germany or South Africa
you must contact the
authorized sellers in Germany or South Africa.
auctioned on the 2010 Legacy Fine Art Auction
Should any collectors
or clients be interested in
taking part – either by pre-bid or live via telephone – please urgently
your names, surnames,
email addresses and full telephone numbers to email@example.com so that the
auctioneers - Graham's Fine Art Auctioneers - can contact you.
See the online
The 160 originals are exhibited for pre-view on 5th Floor, 10 High
Street (Above Edgars), Melroce Arch, Johannesburg
24 June - 4 July
2010, 9:00AM - 17:00PM.
On 5 July 2010 at 2 PM the
originals are auctioned in the address mentioned above.
Motifs - the 2010 International Fine Art
Click on a thumbnail below and see a larger image
and a description.
Take a look at the 2010 International Fine Art Collection
official web site
however, still contact:
Asbjorn Lonvig firstname.lastname@example.org
Pablo Di Masso
Juan Carlos Stekelman
Horacio Sanchez Fantino
James Faure Walker
Tanja Maria Ernst
Hella de Santarossa
Marc C. Woehr
Miguel Ruiz Matutte
Santos Arzu Quioto
Wilmer Castro Sandres
Maury Flores Gomez
Anna Maria Pugliese
Ver—nica Ruiz de Velasco
Alejandro Mondria Hiber
Hans van Horck
Arie van Geest
Sfiso ka Mkame
Marcus Antonius Jansen