The Full Press Release
"South
African Joy"
Asbjorn Lonvig, 2010, Inks on canvas/Archival Inks on cotton,
84 x 59,4 cm (33.1” x 23.4”), edition 210
Click on "South African Joy" below
and download a high resolution image for press coverage.
A South African Art Publisher MMX Art in Cape Town
contacted me.
MMX
Art alias 2010 International Fine Art is licensed to use the phrase
“Official Licensed Products of the 2010 FIFA World Cup™” by FIFA.
5 artists from each of the 32 qualifying countries to 2010
FIFA World Cup South Africa™
were selected to participate in the 2010 International Fine Art project
and form the 2010 International Fine Art Collection.
After signing a contract I got the “Artistic Brief” from 2010
International Fine Art:
“The world is coming home to Africa, the cradle of humankind, the site
where the story of our species started. It is – in
essence – the home of all humanity.
It is also the location for the greatest sporting event in the world –
the 2010 FIFA World CupTM – the first time in its history that the tournament has
been staged in Africa.
The
artwork must bring together the elements of this African heritage and
fuse it with the energy and excitement of the World Cup, the heights of
athletic excellence, the favor of football enthusiasts, and pride of
your country’s participation in the tournament.
The original must
incorporate at least an element of football in order to celebrate this
extraordinary event being brought to African soil.”
The symbolism of "South
African Joy" by Asbjorn Lonvig
The Acacia tree and the Baobab Tree are significant trees
in South Africa.
I am looking for my inner eye giraffes
eating the leaves of an Acacia tree.
The South African Savannah in the East, the bush and dessert in the
West are the domicile of a lot of exotic animals such as Zebras, Flamingos, Elephants,
Lions, Penguins, and Giraffes.
To me the most outstanding of them is the Giraffe.
In “South African Joy” symbolized by a giraffe skin.
The sun is important to all of us.
In most of South Africa there is subtropical climate witch has an
impact on everything.
On nature as well as on people’s conduct and behavior.
From maps we know the shape of the African Continent.
From the name we can guess where South Africa is, but I did not know
exact shape of South Africa on beforehand.
FIFA World Cup stadiums in South Africa are scattered around the
country:
The
stadiums are in Cape Town, Durban, Johannesburg, Bloemfontein, Port
Elizabeth, Nelspruit, Polokwane, Rustenburg, and Pretoria.
In
a very short time – when the FIFA World Cup has started - the world
will recognize the shape and the colors of the Republic of South
Africa's flag:
Red symbolizes the struggle for freedom.
Black and White the different peoples of South Africa.
Yellow the country's mineral wealth.
And green and blue symbolize the country’s fertility and its
magnificent scenery and wildlife.
Desmond
Tutu – you know, the former archbishop who is always talking and always
smiling – called South Africa’s people the Rainbow Nation.
That was because of the country's wonderfully diverse, colourful, and
utterly unique society.
Furthermore, South Africa’s National Motto is "Unity in Diversity".
I know about an explorer that drew in his car down through the African
continent from the Strait of Gibraltar to
South Africa. He told that everywhere kids were playing soccer.To
accommodate all the soccer playing children the soccer field is a
double field. Double Soccer is the name of the game.There are 4 goals.
Two balls in different colors.I have established a Facebook group to
form the exact rules. “Help making the
Double Soccer rules: As a point of departure I have mentioned a few
keywords to the Facebook group members: Fun, fast, exhausting, tactics,
strategy, chess, exciting to look at, appealing to electronic medias”.
The
imaginative kids of Africa will probably some day amuse themselves by
playing double soccer. You may percept many different run
patterns in
“South African Joy” – run patterns of players’ movements as you will
see them on the stadiums of South Africa. Zigzag, forth and back
etc.
Stepping up the stairs – maybe reaching fame.
Some day an African nation might win the FIFA World Cup™.
Sales - the 2010
International Fine Art Collection
The 2010 International Fine Art Collection
consists of 160 motifs.
All of them are fore sale – as you might have calculated there are only
210 of each motif.
The art prints are printed on Hahnemühle Museum Etching 350gsm
Fine Art
paper using pigment based archival inks.
They are sold on a first come first served principle – so, HURRY UP!!!!
Please contact:
Asbjorn Lonvig, artist
Lille Fejringhus
43 Fejringhusvej
8722 Hedensted
Denmark
+45 75890477
lonvig@mail.dk
If you
are a citizen in Germany or South Africa
you must contact the
authorized sellers in Germany or South Africa.
Originals
auctioned on the 2010 Legacy Fine Art Auction
Should any collectors
or clients be interested in
taking part – either by pre-bid or live via telephone – please urgently
send
your names, surnames,
email addresses and full telephone numbers to lonvig@mail.dk so that the
auctioneers - Graham's Fine Art Auctioneers - can contact you.
See the online
auction catalogue.
The 160 originals are exhibited for pre-view on 5th Floor, 10 High
Street (Above Edgars), Melroce Arch, Johannesburg
24 June - 4 July
2010, 9:00AM - 17:00PM.
On 5 July 2010 at 2 PM the
originals are auctioned in the address mentioned above.
Motifs - the 2010 International Fine Art
Collection
Click on a thumbnail below and see a larger image
and a description.
Take a look at the 2010 International Fine Art Collection
official web site
-
however, still contact:
Asbjorn Lonvig lonvig@mail.dk
Algeria
Noureddine Zekara
Rachid Djemai
Layachi Hamidouche
Tahar Ouamane
Hocine Ziani
Argentina
Pablo Di Masso
Juan Carlos Stekelman
Horacio Sanchez Fantino
Mirta Kupfer
Mariano Molina
Australia
Richard Birmingham
Anthony Lister
Chris Wake
Charles Billich
Aaron Kinnane
Brazil
Cybele Varela
Gustavo Rosa
Luiz Cavalli
Marcelo Ferreira
RogŽrio Dias
Cameroon
William Kayo
Florence BŽal-NŽnakwŽ
HervŽ Momo
Denmark
Jonna Pedersen
Bjorn Eriksen
Asbjorn Lonvig
Canuto Kallan
Frodo Mikkelsen
England
Peter Phillips
James Faure Walker
Ed Gray
Belinda Eaton
Blaize Simon
France
RŽgis Rigaux
Yann Couedor
Jacques Ridereau
Dtone
Alexis Peskine
Germany
Tanja Maria Ernst
Patrick Lemke
Hella de Santarossa
Albert MŸnch
Marc C. Woehr
Mores Rabenstern
Ghana
George Hughes
Kofi Agorsor
Wiz Kudowor
Larry Otoo
Frank Asomani
Tafa
Greece
Giannis Diamandis
Eleni Economo
Vassiliki Anastasiou
Eleni Pechlivani
Dimitrios Loumiotis
Honduras
Miguel Ruiz Matutte
Santos Arzu Quioto
Wilmer Castro Sandres
Ivan Fiallos
Maury Flores Gomez
Irazema R’os
Italy
Giancarlo Impiglia
Guido Boletti
Lola Scarpitta
Monica Marioni
Andrea Chiesi
Anna Maria Pugliese
Japan
Kimi Sakaki
Yoko Kitagawa
Tomoko Seyama
Hiroyuki Matsuda
Tatsuya Matsushita
Mexico
Byron Galvez
Ver—nica Ruiz de Velasco
Pedro Friedeberg
Abraham JimŽnez
Alejandro Mondria Hiber
Netherlands
Marianne Naerebout
Giovanni Dalessi
Hans van Horck
Arie van Geest
Clemens Briels
Slovakia
Michal Czinege
Igor Cvacho
Erik Sille
Mira G‡berov‡
Rastislav Sedlacik
South Africa
Esther Mahlangu
Sfiso ka Mkame
Zamani Makhanya
Andrew Verster
Selwyn Pekeur
Spain
Pep Guerrero
Sergio Mora
Eleazar
Oscar Seco
Luis PŽrez
USA
Paul Goodnight
Marcus Antonius Jansen
James Gemmill
Robert Sturman
James Fiorentino
Burton Morris
Michael Kupka
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