The story
about SOFUS
for
Fiberline Composites A/S, Denmark - corporate values
Hi!
My name is SOFUS.
My
name has five letters.
They
are the initials (in Danish) of five keywords,
that
describes the values on which my company builds its
business.
The
first keyword is interplay.
Sofus Interplay
Here
I am with open arms,
blue
hair,
4
freckles,
large
ears,
a
big smile,
my
very new overall trousers
and
a red Shirt
inviting
customers, colleges and cooperators
to
play with me.
To
work together with me.
Then
it becomes more fun for me and more fun for you to go to
work.
We
will become more enthusiastic.
We
will communicate better,
and
what is most important,
we
will be better troubleshooters concerning those problems,
that
always will arise in an interplay.
Sofus
Decency
Just for fun I have
put on a halo.
I am not very holy.
I love beer and
girls
as everybody else.
But
in a cooperation, I believe there must be some rules.
I
keep what I promise.
If
there are any changes in what we have agreed
we
have to talk about it,
even
if it can be difficult.
My intention
is
that whatever I have committed myself
to,
will
be achieved.
In
this way I can assure myself and anybody else that my work
will be done
in the same way every time
achieving
the highest possible standards.
Sofus Foresight
It
is hard to foretell, especially about the future. Said the
Danish
humorist Storm P.
However
we are not supposed to foretell.
We
have to find all the elements, all the facts
that
can tell us what the future probably will be like.
We
have to keep a sharp lookout all the time.
We
have to make good educated guesses.
We
have to find out our goals.
Then
we know which way to point.
We
always try to achieve our goals.
If
there is something wrong about our goals, if they are not
realistic,
we
will have them adjusted.
Sofus Challenge
Recently
I was in the city of all cities, Paris.
I
was in the Louvre where I saw Mona Lisa, I was
in
Montmartre,
here
I saw Place du Tetre with all the exhibiting and working
artists, and
I
saw the huge white cathedral Sacré-Coeur.
And
I saw everything else you have to see in Paris.
For
instance the old Triumphal Arch and the new one.
I
was at the top of them both. I had to use the stairs in the
old
Triumphal Arch,
but
fortunately there was an escalator in the new Triumphal
Arch.
The
Danish architect Johan Otto von Spreckelsen has created a
spectacular
edifice.
Of
course I was at the top of the Eiffel Tower, too.
But
is is old.
It
is rusty.
it
is heavy, heavy, heavy
it
must be hard to maintain.
When
you are taking the escalator to the top it creaked and made
disturbing
sounds.
You
almost believed that.....
I
think Paris needs a new Eiffel Tower.
As
I returned home I wrote to the Mayor of Paris:
Marie de Paris
Bertrand Delanoë
Hotel de Ville
5 rue de Lobau
75196 Paris RP
I
told about the new tower, it is 50 meters higher than the
Eiffel Tower
is today.
It
is erected in the park Champ-de-Mar on Place Jaques Rueff
between the
river Seine and Ecole Militaire.
The
new tower is constructed of light materials free of
maintenance and of
very strong materials.
Splendid
idea, Bertrand Delanoë answered,
and
asked for more details,
stressing
that the architecture should be like that of Spreckelsens
new Triumphal
Arch.
Copying
if possible some of the modernism and elegance of the new
Arch in the
Defence.
I
went to my laboratory.
To
invent the right material.
Concerning
durability.
Concerning
strength.
Concerning
weight.
Etc.
And
to find the right way to construct the new Eiffel Tower.
And
finally to make tests.
As
I had finished my work I showed the entire project to
Bertrand
Delanoë.
He
loved the project and he was enthusiastic about implementing
it.
SOFUS
had invented a brand new modular system of building blocks.
It
was world news.
The new Eiffel Tower
Next time you are in Paris, you must visit Champ-de-Mar on
Place Jaques
Rueff.
Sund
økonomi = Yield a profit
I
have put on my office clothes and I have had my hair done.
Now
I am ready for talking about money.
To
keep a business going it is necessary to earn some money.
Then
we can still strengthen our knowledge and become less
sensitive towards
declining markets.
Our
customers must be as satisfied as we are.
We
must price our products reasonably, and sell reasonably,
so
that we yield a profit.
for
Fiberline Composites A/S, Denmark - corporate values
COPYRIGHT ASBJORN
LONVIG